Partnership Strategy

Vital to success in today's marketplace, successful partnerships require deliberate efforts to build the trust that is critical to making them work.

The Objective:

True partnership requires a process that promotes open and direct dialogue among internal business units, suppliers and distribution channel partners. Partnerships begin by bringing together various channel members to help them agree on strategies and put systems in place for achieving those strategies.

The Method:

Partners must work together to create success. Competitive threats are down-played as channels find ways to partner in existing markets or to enter new markets in order to increase profits for the entire enterprise. Programs are linked for maximum impact. Communications, measurement, training, and rewards are components of a whole system - not stand-alone programs.

The Results:

Success measures are agreed upon upfront. Results, in terms of both behavioral change and financial gain, are deliberately measured. Cost reductions and service improvements result in bottom-line wins throughout the channel.

Request an assessment on partnership strategies from Organization Development and Design.