Conferences For Aligning Channel Partners
Aligning Channel Partners
A strategic plan's outcome depends largely on whether it is reflected in the hearts and minds of your partners and field personnel.
This program is well-suited to be combined with annual or regional meetings. It takes a collaborative approach to link supply chain or distribution partners to your own strategy. Participants could include regional representatives, recruiting specialists, your Distribution Partners and any key support functions such as corporate training, marketing and financial managers.
Content of the program:
- Distribution Partner Long-term Planning: Your distributors may have a range of long-term concerns, from survival in an increasingly competitive environment, to growth tactics, to successor-ship planning.
- Overview of Company Marketing and Distribution Strategy: Distribution partners see where they fit into the overall corporate strategy, which sets the context for their expectations and partnership role.
- Strategic Analysis of the Field Operation: Individual strategic analysis of the participants' own operations, including growth opportunities and potential environmental threats.
- Strategic Plan Implications: With a combination of your company resources and strengths, and the analysis of the potential for the field operations' growth, a long-term plan can be created. This plan can become the basis for the Distribution Partners' relationship with your company long-term, and can give you insight into areas of support growth and competitive advantage in corporate resources.
- Implementation Tactics: Depending upon the areas of development identified, the program can address issues of field office organization and staffing, successor and management development, performance management, administrative organization, marketing, and other considerations for the field enterprise.
Contact us for more information on the Aligning Channel Partners conference.